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Blue to Cream Gradient

🔎 ABOUT

Two decades of experience has seen me gain a wide variety of experience across various industries. From branding, advertising and traditional graphic design projects through to large web projects, DXP and marketing automation - I always focus on measurement and data analysis to drive improvement. I love dissecting a brief, challenging it and seeing how it can be pushed further with the target audience always at the heart of the response. It sounds simple but effective communication through the right channel is what I've always focussed on, no matter how the industry has changed - it has delivered results and been the foundation for many long-term client partnerships. My experience has seen me balance two roles...

Agency Management
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  • Business strategy 

  • Finance planning, P&L management,
    forecasting & cashflow management

  • New business development 

  • Planning & scheduling 

  • Internal systems & procedures

  • Resourcing, recruiting & HR

  • Team management & motivation

  • Change implementation

Professional Experience
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  • Marketing strategy

  • Project management

  • Project, creative & dev team management

  • Large scale website UX, design & build
    eCRM & automated marketing

  • Integrated campaign management

  • Branding & advertising 

  • Print & production management

  • Graphic/layout design & copywriting

My approach

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Relationship builder

Love to build long term partnerships
with clients based on trust and respect. Strive to galvanise internal teams by leading by example and making sure
they are always equipped to perform.

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Creative

I believe in applying creative thinking to every aspect of my role, whether that's within marketing itself or in the approach to a project. A fresh idea or a different way of thinking often leads to better results.

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Commercially minded

Making sure clients receive quality
and value for their investment, at the
same time delivering financial benefit
and growth for the agency or organisation I represent.

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Organised

It may not be glamorous, but organisation is crucial in making sure the exciting things happen, that communication is accurate and everyone knows their role in the successful delivery of a project.

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Strategic

The right message, delivered through the right channel at the right time. Strategy is the start of everything that follows, whether that's devising it or working with and enhancing a clients plan.

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Analytical

Making sure that the right measurement
is in place so that ongoing performance can be tracked and analysed, leading to
a constant process of improvements so
a maximum ROI can be achieved.

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Strong communicator

Open, honest and transparent with clients and colleagues, no matter their position; from executive to board level. It's about treating people as people, nurturing relationships and mutual respect.

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Passionate, tenacious & loyal

I care passionately about about what I do, my reputation and the reputation of the company I represent. Always 100% focussed and dedicated to my role and the people I work with.

Proficient in Microsoft Office suite, Google apps, Adobe Creative Cloud apps, Wordpress & Drupal CMS, Notion, Jira, Trello. Highly computer literate and able to learn new systems quickly.

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