💼 PROJECTS
Here's a small sample of some of the projects I've been involved with throughout my career. I've always taken pride in fully understanding a clients business and their goals. By doing this I've been able to make sure what is asked for is actually what they need to ensure that the right result is achieved. Alongside this is balancing delivering value for clients with delivering profitable accounts and growth for the agency itself.
Santander
Corporate website, campaigns
& ongoing support
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Won the contract via Santander's procurement team (Aquanima) through an online auction, we were appointed to manage Santander's Corporate and Commercial websites
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Conducted an audit of the websites which led to a programme of updates and improvements, this then turned into business as usual (BAU)
a daily stream of work -
Set up team structure and procedures to ensure efficient delivery and profitably
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Migrated hosting from the existing supplier to our own platform which led to a new DevOps team being formed and a new revenue stream for the agency
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Account became transformational for the agency
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Speed of response and quality of work has led to many other projects with other areas of the bank over a five year period and has grown each year since 2018 to over £800k per annum and still active
🛠 New business / Account Development / Strategy / Client and Project Management
Standard Chartered
Global website & ongoing support
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Negotiated with Standard Chartered's procurement department to secure the rebuild of sc.com in 2017
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After the initial rebuild was completed we then worked closely with the team at SC to deliver daily updates and improvements to the website
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Developed relationships with other stakeholders around the world for their projects that formed part of the global website
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We became the lead digital strategy agency for the bank for UX and design, the account growing to over £600k pa and still active
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Successfully pitched to secure the contract for a UX review and redesign of the website in 2021, involving stakeholder interviews, research and content review before the set up of a global design system
🛠 New business / Account Development / Strategy / Client and Project Management
Manchester City
eCRM & digital campaign support
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Led a successful pitch to secure the contract to support Man City's FRM team to deliver weekly emails to a global fanbase via City's Salesforce platform
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After soon establishing an excellent working relationship delivering creative and innovative content that set the bar in the Premier League, we were soon leading strategy and data analysis, segmentation and journey automation
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The account has grown each year since 2017 (£120k+ pa) and developed into into other
areas in branding and campaign projects -
Due to the relationship that's been built we are seen as a trusted partner at City and a true extension of their team
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As well as leading the initial pitch, I remain involved with the account with strategy, concept generation, client management, resourcing and estimating
🛠 New business / Strategy / Account Development / Client & Project Management / Estimating
Birmingham Airport
Brand & marketing support
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Working closely with the marketing team at the airport to deliver a full range of marketing materials since 2015
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After working with an inherited brand for years, I presented an evolved brand that would give more range and therefore be able to deliver more effective messaging to passengers as well be able to extend to other business areas
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The new brand direction also needed to help towards the airports targets for increased customer service ratings, so included elements designed to change internal mentality and instil the new brand vision
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The new brand was adopted and rolled out fully across the airport and included a new strapline I devised 'Here for every journey' that applied to passengers and colleagues
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Following the roll out we continued to support the airport across all channels
🛠 Strategy & creative / Client and project management / copywriting / graphic design & layout / production & print management
Farécla
Brand & product launch
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Farécla's range of products (G3) are well known and established in professional bodyshops around the world, I worked with their marketing and product teams to launch a retail version
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We created a brand strategy and positioning that would appeal to a retail audience. It communicated that although new to the market, G3 was established and the professionals choice
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Following the creation of the brand we then created everything needed to launch the product; packaging design, POS, advertising campaigns, website and video tutorials
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Successfully supported Farécla's Marketing Director in pitching and securing shelf space in Halfords where it continues to be stocked
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Over a period of five years I worked with Farécla to extend the range and eventually roll-out to foreign markets - always supported by innovative marketing communication through in-store, print and digital
🛠 Strategy & creative / Client and project management / copywriting / graphic design & layout / production & print management
The Nottingham Building Society
Marketing & Campaign support
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Having worked with Harrison Murray for over ten years, we began offering creative and marketing support to The Nottingham Building Society after they acquired them
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In addition to the high volume daily production of marketing support that I managed, I successfully pitched to create a campaign to raise awareness of the joint offering that the combined companies now offered; estate agency services and building society services from each branch
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As well as devising the lead headline using rhyming couplets to link the services of the two businesses and concept, I managed the entire project including arranging photoshoots with real customers to create imagery to support the campaign
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Sadly, the final execution was changed by the client despite best efforts to defend the initial concept
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Despite this, the creative was rolled out across multiple formats in press, OOH and online, with the creative being adapted to suit other products and services
🛠 Client and project management / copywriting / graphic design & layout / production & print management
Capita
Marketing campaigns & support
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I worked with Capita's marketing team across a full range of marketing materials to promote their products, primarily their SIMS products for schools
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Highlights were product videos used by them across various platforms, I was heavily involved
in concept generation and storyboard and script writing -
To raise awareness for the innovative InTouch product, we created a DM campaign where we
sent out two tin cans with string to link to the idea that communication is evolving. This served as an item that would create impact and be memorable for the sales team to follow up on -
As lead on the account I was the key client contact, managed all projects from brief through to delivery, managing budgets, timings, quality control, managed internal teams and all suppliers
🛠 Client and project management / copywriting / graphic design & layout / production & print management
The Entertainer
Brand, internal comms & marketing support
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Starting as an internal presentation for the owner and Chairman, the creative and theme devised became the foundation for a full internal comms plan and eventually a part of the core external brand, still used today
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The initial presentation featured a concept of children running the business and involved a two day shoot with ten children
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Further roll out saw the design and production of packs and materials for store staff, promotional videos and the rebranding of the reception of the head office
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I was the project and client lead, managing all projects from brief to delivery. This saw me source actors, layout design, script and copy writing, managing creative and the production of all printed items
🛠 Client and project management / copywriting / graphic design & layout / production & print management
Other Brand Experience...
Brand Experience
🛒 Argos
Responsible for managing the design and artwork of key sections of the Argos catalogue. Strict guidelines and processes dictated by the client had to be followed as well as well as fixed budgets
and timings.
Client Management / Project Management / Estimating / Creative & artwork team management / Proof reading
Brand Experience
🏢 Asda
Working with the Corporate Affairs team to produce items to communicate with the public about new stores or store developments.
Client Management / Project Management / Estimating / Creative & artwork team management / Proof reading / Print Management
Brand Experience
🛒 Barclaycard
Providing the Barclaycard Partnership team with creative ideas as to how to make their high value RFPs stand out. Managing the design, print and delivery of the documents and associated items.
Client Management / Project Management / Estimating / Creative & artwork team management / Layout design / Proof reading / Print Management
Brand Experience
✈️ Brooklands Hotel
Starting as a rebrand project, developing into offering full marketing support across print
and digital.
Strategy / Client management / Project direction / Estimating / Creative & artwork team management / Creative concepts / Layout design / Copywriting / Proof reading / Print management
Brand Experience
🛒 Carlsberg
Design and build of Magento eCommerce platform for trade customers, plus other email and campaign support.
Project direction / Estimating / Creative & artwork team management
Brand Experience
✈️ Cosmos Holidays
High volume email design and build, plus other campaign creative including online advertising.
Project direction / Estimating / Creative & artwork team management / Development team management /Creative concepts / Proof reading
Brand Experience
🛒 Hayter Mowers
Creative and marketing support for the luxury mower brand including brochures, DM and online advertising
Client management / Project management / Estimating / Creative & artwork team management / Creative concepts / Layout design / Copywriting / Proof reading
Brand Experience
🚘 Honda
Creative support and production of all of Honda's internal publications. High volume and multiple stakeholder management, quick turn around and accuracy critically important.
Client management / Project management / Estimating / Creative & artwork team management / Creative concepts / Layout design / Proof reading
Brand Experience
✈️ London Luton Airport
Campaign creation and delivery, corporate report design and B2B direct mail campaigns.
Project direction / Estimating / Creative & artwork team management / Creative concepts / Proof reading / Print management
Brand Experience
✈️ Monarch Airlines
High volume email design and build (20+ per week), plus other campaign creative including online advertising.
Project direction / Estimating / Creative & artwork team management / Development team management / Creative concepts / Proof reading
Brand Experience
🛒 Mookie Toys
Brand, creative and design support including website, app and product launches.
Project direction / Estimating / Creative & artwork team management / Creative concepts / Proof reading
Brand Experience
✈️ RCI
Providing campaign creation and delivery to promote the global points based timeshare business.
Client management / Project management / Estimating / Creative & artwork team management / Creative concepts / Layout design / Copywriting / Proof reading / Print management
Brand Experience
🎗The Stroke Association
Campaign delivery for 'Committed Giving' to promote regular donations through DM and campaign website design and build.
Client management / Project management / Estimating / Creative & artwork team management / Development team management / Creative concepts / Copywriting / Proof reading / Print management
Brand Experience
🛒 Tesco (Retail)
Producing weekly 'Price News' publications that were printed and distributed in their millions. Sensitive price changes meant quick turn around and accuracy was essential.
Project management / Creative & artwork team management / Proof reading
Brand Experience
🏢 Tesco (Corporate Affairs)
Supporting the Tesco Corporate Affairs team to produce materials for all new store builds and developments.
Client Management / Project Management / Estimating / Creative & artwork team management / Proof reading / Print Management
Brand Experience
✈️ Travelsphere & Just You
Creative, brochure design and campaign support for touring holiday specialist.
Client management / Project management / Estimating / Creative & artwork team management / Creative concepts / Layout design / Proof reading
Brand Experience
🏢 VisitBritain
Production of corporate brochures, including the annual review which evolved from pure print to a mixture of print and digital. Focus was on bringing a large amount of dry content to life for stakeholders across the business, board and even MP's.
Project management / Creative & artwork team management / Layout design / Proof reading / Print management
Brand Experience
🚘 Volkswagon
Campaign to promote new bluetooth product within dealerships, a stand out creative concept was needed within the rigid Volkswagen brand guidelines - a 200% increase in sales was delivered.
Project management / Creative & artwork team management / Proof reading
Brand Experience
🏡 Westbury Homes
High volume national and regional press advert production. Often difficult stakeholders required excellent communication and organisation to make sure deadlines were met against media buyers plans.
Client management / Project management / Estimating / Creative & artwork team management / Creative concepts / Proof reading